Search Engine Optimization techniques for every webmaster. There are few seo steps which every webmaster has to follow in order to keep a website on top. Here are the tricks,

Managing Links

You need to start with the managing links. Make sure that none of your current links are dead, also check any site that is linking to you without your knowledge. If your site consists of a large number of URLs  make sure to get rid of anything that is no longer relevant. Furthermore, make sure that your links are well labeled and goes to the same site as it is meant to.

Links Positioning

Re-arrange your links, putting best one first. If you have large numbers of links say above twenty five or so, Consider making a directory. This can even help you in getting more links to your site in exchange for back links on the directory that you have created.  Remove the links from which your not getting back link. Before that, Do contact the website owner asking what was the problem. He might have removed it accidentally.

Link Request Email

Respond quickly to email asking for link exchange. Not every mail you receive will be good one. Make sure to check the site before replying to them. For any reason if you are declining to any link exchange request, let the web master know why. Send them a personalized email regarding your approval or disapproval of the link exchange. Do add your review about that site and advise him/her how to make it better. In this way, you can become excellent link partners in the future.

Quick Tip: Too many links form a web page adversely affect its page rank.