Search Engine Optimization or SEO is a science which would improve the position of your website in search engine results pages (SERPs). Since 90% of traffic come through the search engine, SEO is considered as a very import factor in success of your online business.

There are two kinds of SEO, on page and off page. This article will focus on off page optimization.

Off page optimization or off page SEO is the things you could do to achieve high page rank after your blog or website has gone live. These are the things you need to do outside the web pages, hence off page SEO. So here are few step which you should consider for your off page seo techniques.

Now search engine emphasizes more on link popularity. Link popularity represents numbers if links pointing to a particular website or web page. The higher your link popularity, the higher your page rank would be. Building the link popularity includes increasing the number of websites that will link to your own. It’s not so simple as it is believed. Google dislike reciprocal back link. You need to get one way back link for your website.

The best way to do is to make your website unique and provide useful information for your visitors so that people will like to link to your website. This is the best strategy to invite websites to link to yours.

On the other hand, you can also do article marketing. Submitting your original articles to article directories and utilizing the resource box to link back to your website can also help in one way link building. If your articles are accepted, they will be included in their website. Having a website with high PR linking to yours would also increase your site page rank.

Forums are also the great source to increase your site link popularity. You will be provided with a signature box which allows you to link back to your website.

Quick Tip: Advertise on craigslist.com. It has a high page rank having a link on this site would help you a lot to improve your site link popularity.