Search engine optimization gurus always emphasize link exchange and its benefits, but does this really help your website to reach the top of the search engines? First link exchange was enough to rank your website high. However huge rise in Internet usage and websites, the search engines have polished its working and have we now complex algorithms for our website ranking.

So before you go for link exchange with your partner website, here are few key points to consider.

Link Farm

A website or a web page is said to be link farm when it has a high number of links on them. If your link is on a page to which search engine classified as a link farm then it can harm your ranking. If the link farm is properly organized into categories with only few dozens of relevant links per page, then it is less likely to harm your website ranking.

Irrelevant Sites

If your website is focused on SEO and technology, and you exchange links with the pharmacy or real estate website then this could harm your rankings because they are not really relevant. Getting links for other SEO websites will help your website to rank well.

Anchor Text

The words that link your website through another website are known as anchor text. It also plays a very important role in ranking a website. If you have a website about SEO tips and the word “good website” is a hyperlink to your site then it wouldn’t really do you much good, unless it is changed to “SEO tips”.

If you exchanging links with anyone, it is worth your check for relevancy. You may want as many links as possible, but you should consider the relevancy of the links to your visitors. By maintaining your link exchanges relevant you can increase your position in the search engines and give your readers valuable extra resources.

Quick Tip: You can place your affiliate program link with the links to other websites, by this your visitor thinks that it’s a part of your website, if they visit and sing-up or buy any product you make money.