Every three months Google updates PageRank of a site. It can be seen on the Google toolbar and is basically a rating out of ten for each website. During the update, some people report updates, whereas others see no change. No one can predict what their Google page rank would be in next update as they seem to like to keep people guessing.

Many people still believe that it will have little effect on over all search engines ranking positions. They think Google has already factored these changes on a daily or weekly basis in its search results. You may be thinking what is all fuss about. Why there are people who always talk and eager for next page rank update to take place. There may be two reasons, which are given below.

Fear Of Low Page Rank.

Many webmasters don’t have enough time in promoting their website. Having the good page rank means it is recognized as a good, and they fear that if they lowered that this could have a negative effect on their sales, etc. They also think people would like to buy products from the high page rank website, but this is not the case.

An Expectation Of a Higher PageRank.

The one who has put a lot of effort in promoting their site are hoping and expecting to see an increase in page rank for their site. If they achieve this it can act as an inspiration for them to continue promoting their sites in the same way. If no change is seen then they will need to change the way that they are promoting their site.

Is PageRank Really Important?

Many blogs and website emphasis on the importance of the page rank. However, The Google says ” The PageRank shown in the Toolbar is an older snapshot of the PageRank that we use internally (which is continuously updated). Changes in Toolbar PageRank will not change anything with your site’s crawling, indexing, or ranking,”

Quick Tip: Running a website is a long term project. Hard work and dedication are required. Within a few years, your site will be rewarded with a respectable PageRank value and traffic.