Email marketing has helped a lot in marketing a business over past few years. Low costs, high conversion rates and detailed tracking are its benefits. Crafting an effective business email is an art, here are the factors, potential problems and effective solutions to keep in mind.

Spam and More Spam.

The average consumer receives more than 300 emails a week, 62% of which are spam. However “report spam” features are helping consumers become more at ease about the perils of spam. As a permission-based business email marketer, you should ask your subscribers to add your email in “safe senders” list. While choosing any email marketing software, make sure the company has strict anti-spam policies.

Images and Formatting.

Broken email campaigns are major concern among email marketers, As many companies and web-based email providers now block graphics to fight spam. Make sure you use fewer images or none to get your email to be delivered in an inbox.

Subject and Relevant Content.

Research has shown that more than 70% respond to business e-mail if its content was based on the interests they have. Make sure your company name is clearly stated, interesting news as the most compelling subject lines, followed by new product announcements and free shipping offers.

Stats and Tracking Marketing Campaign.

Ask your email service to provide detailed, real time tracking of your marketing campaign. Real time tracking is now an industry standard, and it’s highly valuable, as it allows you to see the exact moment a user opens your campaign, clicks on your link and makes that purchase. This can help you to improve your communications efforts, so each campaign performs better than the last.

Quick Tip: In email marketing blind shot won’t help you, but if you aim properly and follow above tips you will see good results in many online and offline businesses.