People visit a website looking for a solution or to solve a problem they have, or they visit to find out more information about a topic they are very passionate about.

When a user search for any particular information in Google, it always tries to find the website or blog with the most relevant information to what the user typed in the search bar. The blog or website that is at the top of the search results will be the best search engine optimized website with the most relevant information.

This means that Google has indexed that blog or website for that specific search term or keyword phrase.

What does this mean for you as an Adsense publisher?

You need to optimize your blog for a specific topic or niche, and use correct keywords that are related to that topic in the post you publish on your blog. Publishing article related to your blog niche can lead to more relevant Google ads and hence more clicks.

If you want to keep the visitor on your blog for long, you will need to provide good and quality content, preferably original self written articles. Adsense bot crawl that content and will provide relevant ads. When a user stays on a blog for long he also see all ads and can result in an ad click.

If you optimize your website for adsense ads well enough, and still user didn’t find the information he/she looking for, hopefully he/she leave your blog by clicking on one of the Adsense ads.

Quick Tip: Always start a blog or website while keeping a user in the mind and not for search engine and Adsense. Updating your blog regularly will bring more traffic, and hence you can make more money with adsense.