One of the most common tips we all know and hear is that making ad format background and borders same as your website color you can generate more clicks and hence more revenue. However, there is another factor, which also plays an equal role in generating more clicks is a right ad format on the right place. I have listed out some to get you an idea.

Leaderboard (728×90)

This is widely used ad format because of its style and size. Best placement for it is above below the footer. This format can show text as well as image ads. If  using in a header you can optioned to show just image ads. It gives the more professional look to your website and also more clicks.

Banner (468×60)

This is the most popular ad format. However, in performance wise it’s not that good. Visitor is used to this ad format, and they know it’s an ad, So they don’t even notice them. However, if you want to use this format then below website content or below the post title would be the ideal place for it.

Wide skyscraper (160×600)

This ad format has become very popular, along with a skyscraper (120×600). As they seem to be as the website navigational links it also perform very well. The best place for this format is the website sidebar.

Large Rectangle (336 x 280)

This is the best performing ad unit along with Medium Rectangle (300 x 250). The best placement for this ad unit is between content, below the content and also sidebar.

Quick Tip: You can try link units too they also perform very well in sidebar.