Google dominates the world of search engines, although the rate of conversion in Bing is much higher. For this reason, the new bloggers need to understand how the Google search engine works and should learn the basics.

Google keeps on changing its algorithm. Most SEO experts and internet marketing company and do not understand what they are doing. In fact, most of them use old techniques for optimizing blog or website. When Google changes its algorithm, many blogs and websites have to face sharp declines in their traffic.

What’ Is Google Algorithm?

Google’s algorithms are essentially mathematical formulas used to determine which webpage should rank high in search result, and, which should rank low or should be banned. Google changes the rules very often to help them remove web sites that are not optimized and or websites, which are specially made for adsense, known as MFA site.

Bloggers needs to make changes in their blog to meet the needs of Google. When Google introduced the inbound link ranking system, it made bloggers to build link farms, gaining an unfair advantage for this reason Google now looks for content around a link. If there is no content, then the link has no value.

Later when Google began to focus on content, developers had created content management systems. Previously Google cannot read the database pages. However, later programmers have created a static page method of creating the page, and search engines learned to read the contents of databases.

Search Engine Optimization

Many bloggers do not understand what this means. For many, it still means coding a page for the keywords and content. Some also believe it is a method of web design techniques.

Bloggers are still struggling to pay a large amount of money to SEO optimizers so that they can make their blogs rank high. Now, search engines are looking for good content, good titles, and a site full of similar and quality content.

Google new algorithms have enabled many new bloggers to build their blog page rank without having to pay a penny to a SEO specialist.

Google Sandbox And Indexing

It can take many days or weeks to get your blog and pages being index in Google. And it may take a month for an inbound link to appear. Your blog may not even appear in the search result for the keywords you have optimized. However, this is not sandbox. It’s just a delay. One way to overcome it is to participate in the program by Google called adwords, which is Pay Per Click advertising. Even if you only invest few bucks your new blog can get immediate traffic.

Before you start your internet business blog take a look at the meta information. Use keywords and keywords phrases related to blog niche. Then make sure that your blog is linked to high page rank websites or pages.

Quick Tip: To link your blog to high PageRank sites use article marketing and link building as your blog marketing strategy.

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