Search Engine Optimization is the process of optimizing a web site in order to elevate their positions in the Google search engine. The actual process of SEO can be quite complicated, and may vary depending on the website structure and keywords. SEO is not limited to, meta-tags and header tags, keyword density, optimizing and alt tag. There are many factors, which affect it.

SEO techniques do include a relevant back links, with some anchor text. This can have a great effect on increasing the ranking of specific keywords. Due to the positive effect of building back links in search engine rankings, some website owners had to buy back links in a bid to raise its ranking. Google sees this technique as a manipulation of their algorithm, and penalizes a website for buying back links.

The reason why Google does not want people to buy links to increase the ranking of their websites is that the back links act as a vote, that means each backlink is considered a “vote.” If people are buying back links means they are buying votes!

It is still possible to conduct Off Page SEO campaigns, only the methods have changed. Instead of trying to fool Google, it is best to work with methods that Google does not disapprove. This means having quality content on your website. Having a good content on your site means that there will be people interested in linking to your website.

You can use this a few techniques for building links, but not in an attempt to manipulate Google, just join the different online community and let people know what you have to offer.

Quick Tip: Article submission and guest blogging can be a great source to start with.